Charles Duhigg
Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline who has spoken to audiences from MIT to the San Francisco Association of REALTORS. Read Full BiographyLectures & Speaking Topics
Consumer Habits
Why Customers Keep Coming Back for Some (But Only Some) Products Again and Again
Habits and Predictive Analytics
How Target Knows What Shoppers Want Before They Do
Teaching Willpower
How Starbucks and Other Companies Teach Employees Willpower and Inspire Them to Succeed
The Power of a Crisis
How Leaders Teach Organizational Habits Through Accident and Design
Why Craving Exists
How the Neurology of Craving Explains Our Habits, What We Buy, and How We Learn
The Science of Habit Formation
Why We Do What We Do, And How to Change It
